Sports Events provide excellent opportunities for brands to connect with their consumers. Amateur sports events typically play a dual role. For the participants, it is a platform to display their talent. For the spectators, it is a source of entertainment. Brands hence associate with sports events to achieve dual benefits:
Brand Building: Achieve positive brand image by providing amateur sportspersons with a platform to display their talents and
Activations: Engage with spectators (consumers) by tapping their emotional involvement and higher attention spans
Ksports Management and Consult, is trying to create a sense of community through its events. Brands have been successfully using these events as an effective tool for their brand communication.